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Chris Smith: The conversion code (2016) 3 stars

"The business world is moving away from "belly to belly" interactions and traditional advertising. The …

Review of 'The conversion code' on 'Goodreads'

3 stars

As difficult as it is to take someone who says "The lion doesn't ask the lamb for food" seriously, this is full of interesting digital marketing data. It has the "profit at any cost" hustle culture type of vibe, but if you can stomach the talk about NFTs, Gary Vee, and constant requests to DM the author, there are some great marketing insights in here. The chapters on web design and content marketing were personal standouts.