A detailed guide for creating an online knowledge-based business. Many monetization models are mentioned briefly, such as advertising, sponsorships, freelance work, coaching, memberships, and affiliate programs, but the main strategy taught here is a combination of ebook and digital course sales. To facilitate those sales you're taught how to find your idea, craft a product, website creation, content marketing, email marketing, funnel creation, and eventual automation of the sales process.

Great detail is provided for how to write and structure your digital content. There is excellent advice for content marketing that could be applied to a variety of other business models. Useful methods and outlines are given for blog posts, product descriptions, sales pitches, and email campaigns. I found a lot of this handy, like his content bucket organization and article outlines. I also appreciated that the author dedicates a chapter to what to do once your business is up and running, including some core things to focus on for growth. Minor cons were some Jesus smuggling and affiliate linking, but what can you do. Overall this is a great guide for creating and monetizing an online presence.