Phenomenal walkthrough of the small business journey. This was my first business-themed course with TGC, and I had no idea what to expect. I was worried that it was going to be too abstract or theoretical. But McMullin is thorough, pragmatic, and personal in all 5 of the course steps. She asks unique questions relating back to your core motivations, lists many specific software services and products, and creates two fictional small business owners to follow along the course to provide real examples.

Each step builds on the previous, so that when you're at stages like choosing your business model, creating or packaging your offers, and developing your marketing and sales strategy, you already have a foundation to answer many of the questions involved in making those decisions. The instructor's vast experience in working with small business owners is felt throughout. For example, instead of creating an "ideal client profile" (often a static and limiting concept), she provides a list of questions to ask to create a dynamic range of your potential customer base. 6 types of business models are covered to appeal to everything from online coaching to wholesale.