This is an invaluable resource for finding the right distribution method(s) for a business. It was an extra bonus when the author revealed why his name sounded so familiar. The founder of DuckDuckGo is a pretty solid teacher for the concept of traction. His 19 tractions channels are each covered with real world use cases, accompanied with his bullseye framework, which ring by ring helps you hone in on the right traction channels for a business.