How to be more effective in everything you do through lessons on the brain. It's dense with insights but feels like light reading—very well written. So many different topics are covered that it appeals to a wide audience. Just learning some tricks to increase your daily bandwidth is worth it alone. Some of my favorite topics were leadership, management, changing minds, insight, distractions, arousal, chunking, goals, prioritizing, and appealing to people's 5 domains of social experience.