The fundamentals of persuasion.

I was surprised a book on this topic could feel so outdated. This is mainly because most of its content is now common knowledge. Things like singling out a person in a crowd for help, servers upselling for a higher bill, attractive people being more persuasive, MLM companies utilizing personal connections, and censorship backfiring are things people are very familiar with today. We know scarcity and limited time offers create desire, because QVC has been running these methods into the ground for decades (and was launched 2 years after this book came out).

It’s a good refresher and there’s definitely interesting bits. The six principles of persuasion could be summarized to less than a tenth of the book though.