i cannot fathom how anyone would think Zuboff's writing was "dry" or difficult to get through. I devoured this book in a couple of days. Her prose balanced technical writing with storytelling and kept me hooked for a hundred pages at a time. The subject matter of the book was familiar to me, but Zuboff makes clear that the devil is in the details by spending over 500 pages leaving no stone unturned in the examination on surveillance capitalism. I only wish that her conclusion had a stronger call to action for its reader. I do not think it is enough to declare our opposition to surveillance capitalism. I wanted to learn of organizations to join and donate to, or actions I could take on my own social media and electronic devices.