unicorndeburgh reviewed If Then by Jill Lepore
Review of 'If Then : How the Simulmatics Corporation Invented the Future' on 'Goodreads'
The men who founded and ran the Simulmatics corporation were no only remarkably bad at coming up with a name for a company, they also did a lousy job of running it. They were complete shits to their wives, and were bereft of a moral compass. The work they did in Vietnam was shameful.