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Jill Lepore: If Then (2020) 3 stars

A revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from …

Review of 'If Then : How the Simulmatics Corporation Invented the Future' on 'Goodreads'

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The men who founded and ran the Simulmatics corporation were no only remarkably bad at coming up with a name for a company, they also did a lousy job of running it. They were complete shits to their wives, and were bereft of a moral compass. The work they did in Vietnam was shameful.