“If you uttered the phrase 'electric guitar' … people within earshot would immediately have pictured a Fender.”

With this powerful, evocative and true statement (Teles and Strats being the epitome of what a 'Guitar' should look like) starts a great look at the history and innovation of the Fender brand.

Packed with great photos, historical advertisements and (my favourite part) patent drawings all tied together with a really nice design style this book would make a great read for fans of both Fender itself, and musical instruments in general.

I'd love to see a set of these books looking at all the great guitar and amp manufacturers, would make for a fantastic set.