I don't think I can add much to this article (www.currentaffairs.org/2018/03/the-intellectual-we-deserve) so you can skip the rest of the comment and just read that. Also, this book is full of obvious and hidden misogyny, racism, and general intolerance of others which a lot of people mentioned in their reviews.
This book is all over the place and most of the time he is just ranting. The rules mentioned are very generic and a lot of times, the examples and actual specific statements (individual sentences that he wants the reader to accept as fact) are mostly irrelevant. There are a lot of contradictions. Admittedly, I read the book with a negative bias and my goal was to understand his general appeal to public (the subsection of public which finds him appealing). I expected some sort of coherent conservative argument which I might disagree with but I can listen to the supporting arguments and consider them based on their merit. What I didn't expect to get was the lazy half-arguments and illogical rants. His main arguments, against all progressive ideas, is how he hates them and they are just wrong and how he had this friend who thought like that and he was wrong. Given his academic background I expected to get some sort of a logical argument, but the only thing in this book is his hatred of others and his attempt to overcome his insecurities by admiring himself and saying how everyone in his examples was wrong and he saved the day (like how a child's parents couldn't control their child but he shook the child and that made the child a better person!). I guess it is a self help book because it will help the author.
(Also This might not be true, but I felt in the last chapter that he uses his family's experience of pain for emotional manipulation of the readers)
Finally, I am not a Freudian psychoanalyst but I think psych0analyzing this text will be a fun exercise for someone who is interested.