hardcover, 320 pages
Published May 26, 2020 by Princeton University Press.
Million-dollar birthday parties, megayachts on the French Riviera, and $40,000 bottles of champagne. In today’s New Gilded Age, the world’s moneyed classes have taken conspicuous consumption to new extremes. In Very Important People, sociologist, author, and former fashion model Ashley Mears takes readers inside the exclusive global nightclub and party circuit—from New York City and the Hamptons to Miami and Saint-Tropez—to reveal the intricate economy of beauty, status, and money that lies behind these spectacular displays of wealth and leisure.
Mears spent eighteen months in this world of “models and bottles” to write this captivating, sometimes funny, sometimes heartbreaking narrative. She describes how clubs and restaurants pay promoters to recruit beautiful young women to their venues in order to attract men and get them to spend huge sums in the ritual of bottle service. These “girls” enhance the status of the men and enrich club owners, exchanging their bodily capital …
Million-dollar birthday parties, megayachts on the French Riviera, and $40,000 bottles of champagne. In today’s New Gilded Age, the world’s moneyed classes have taken conspicuous consumption to new extremes. In Very Important People, sociologist, author, and former fashion model Ashley Mears takes readers inside the exclusive global nightclub and party circuit—from New York City and the Hamptons to Miami and Saint-Tropez—to reveal the intricate economy of beauty, status, and money that lies behind these spectacular displays of wealth and leisure.
Mears spent eighteen months in this world of “models and bottles” to write this captivating, sometimes funny, sometimes heartbreaking narrative. She describes how clubs and restaurants pay promoters to recruit beautiful young women to their venues in order to attract men and get them to spend huge sums in the ritual of bottle service. These “girls” enhance the status of the men and enrich club owners, exchanging their bodily capital for as little as free drinks and a chance to party with men who are rich or aspire to be. Though they are priceless assets in the party circuit, these women are regarded as worthless as long-term relationship prospects, and their bodies are constantly assessed against men’s money.
A story of extreme gender inequality in a seductive world, Very Important People unveils troubling realities behind moneyed leisure in an age of record economic disparity.
this is a really great read (thanks @christa) and I really loved this as a pair w/ Paying for the Party, both deep ethnogrophies of the training grounds of the ruling class and the complete lack of social mobility in this country.,
interesting and multifaceted sociological study of the social dynamics and labor that goes into NYC VIP clubs, including motivations of each of the actors (girls/models, promoters, and to a more limited extent clients). reminds me of tressie mcmillan cottom’s writing on the hustle economy, in that it digs into why “girls” would want to participate in such a clearly exploitative system, which I think is both more satisfying and says something about all of our lives under late capitalism. four stars because it gets a little repetitive in that common academic way, but recommend
A thoughtful peek into the world of status. More specifically, the VIP club environment. A sociologist and former fashion model spends a couple of years documenting the lives of those involved in the lifestyle. While I enjoyed this throughout, every page reminds you of the desperation, insecurity, and massive inequality within this circle. So overall it's a little depressing. The way Mears breaks down the unique economy is so well done though. Some of my favorite topics: concealed exchanges of service vs public displays of wealth, the illusion of spontaneity, the various forms of power in the circuit, parasexual and exploitative relationships, and how one job can bridge the economies of beauty and global finance.
Purchasable
https://press.princeton.edu/books/ebook/9780691189895/very-important-people.