Subscribed

why the subscription model will be your company's future--and what to do about it

No cover

Tien Tzuo: Subscribed (2018)

246 pages

English language

Published Aug. 21, 2018

ISBN:
978-0-525-53646-8
Copied ISBN!
OCLC Number:
1016384038

View on OpenLibrary

4 stars (2 reviews)

"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. …

1 edition

Subjects

  • Case studies
  • Business planning
  • Strategic planning

Lists