The Challenger sale

How to take control of the customer conversation

by ,
No cover

Matthew Dixon, Brent Adamson: The Challenger sale (2013, Paperback)

English language

Published Sept. 10, 2013 by Paperback.

ISBN:
978-0-670-92285-7
Copied ISBN!

View on OpenLibrary

(2 reviews)

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

1 edition

reviewed The Challenger sale by Matthew Dixon

Review of 'The Challenger sale' on 'Goodreads'

Interesting concept with broader applications

While the team I operate within is not necessarily geared toward B2B sales, we do on occasion have an opportunity to recommend additional orders to stores and regional managers. Many of the concepts here can be used directly, while some can be molded to fit the service (merchandising) side of what we do.

avatar for samullen

rated it