Hardcover
English language
Published March 29, 2011 by Rodale.
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. - Publisher.
At its heart, this is a tremendous story about a company's fall from grace and return to the top of its industry. Although he is by no means a perfect writer, it is obvious that Howard Schultz's success as Starbucks' CEO comes from his sense of spirit and desire to enrich the lives of everyone that the company comes into contact with. A wonderful read, and one that I would recommend to every business leader.
