Cold Intimacies

The Making of Emotional Capitalism

144 pages

Undetermined language

Published Dec. 31, 2006 by POLITY PRESS.

ISBN:
978-0-7456-3905-5
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It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behavior conflicts with intimate, authentic relationships; that the public and private spheres are irremediably opposed to each other; and that true love is opposed to calculation and self-interest. Eva Illouz rejects these conventional ideas and argues that the culture of capitalism has fostered an intensely emotional culture in the workplace, in the family, and in our own relationship to ourselves. She argues that economic relations have become deeply emotional, while close, intimate relationships have become increasingly defined by economic and political models of bargaining, exchange, and equity. This dual process by which emotional and economic relationships come to define and shape each other is called emotional capitalism. Illouz finds evidence of this process of emotional capitalism in various social sites: self-help literature, women's magazines, talk shows, support groups, and the Internet dating sites. …

1 edition

The critique aged well, though some other parts did not

I'll start with the only thing that I didn't enjoy: the fact that Eva Illouz repeatedly uses the categories of "man" and "woman" as though they had very distinct borders and as though they were the only two possibilities out there. When she writes that the professional realm has been feminized, under capitalist modernity, and the intimate realm encourages autonomy and self-determination, which are male qualities, it irked me tremendously, almost enough to make me want to quit the book.

However, the critique and the historical perspective in the book are both very valuable. In the three chapters, Illouz puts forth three main points that build up on each other: 1. that psychoanalysis took shape in the midst of rising individualism, and gave a language to an institutionalized form of psychology that, then, permeated everything from the professional to the intimate spheres 2. that the public / professional sphere …

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