otrops reviewed Designing For Emotion by Aarron Walter
Review of 'Designing For Emotion' on 'Storygraph'
3 stars
Aarron Walter has done a fantastic job of assembling solid examples of designing for emotion. If you're about to start a project and are looking for inspiration, I'd recommend reading (or even rereading) this book. With dozens of examples, you're likely to find something that will get you thinking about how to come at your project from a different angle.
The book is at it's best when discussing the process the team at MailChimp uses. It's also great at going directly to the source for many of the examples. More often than not, Aarron Walter has spoken directly with the people involved to get their thinking on the choices they've made.
If, however, you're looking for a solid grounding in the psychological principles behind Emotional Design, this is probably not the book for you. As with all of the books in the Book Apart series, this provides a quick overview …
Aarron Walter has done a fantastic job of assembling solid examples of designing for emotion. If you're about to start a project and are looking for inspiration, I'd recommend reading (or even rereading) this book. With dozens of examples, you're likely to find something that will get you thinking about how to come at your project from a different angle.
The book is at it's best when discussing the process the team at MailChimp uses. It's also great at going directly to the source for many of the examples. More often than not, Aarron Walter has spoken directly with the people involved to get their thinking on the choices they've made.
If, however, you're looking for a solid grounding in the psychological principles behind Emotional Design, this is probably not the book for you. As with all of the books in the Book Apart series, this provides a quick overview of many of the concepts that are touched on in the book. In some cases, sources that you can follow up on are provided, but in other cases claims are made that aren't really backed up with a source. The Resources section at the back of the book does go some way to make up for this.
If you want to dig deeper into the topic, I can thoroughly recommend Donald Norman's [b:Emotional Design|841|Emotional Design Why We Love (or Hate) Everyday Things|Donald A. Norman|https://images.gr-assets.com/books/1347523107s/841.jpg|55045].
Nevertheless, this book provides a fantastic quick overview of Emotional Design and a wealth of inspiration you can draw on for your own projects.