Designing For Emotion

English language

Published Jan. 7, 2011 by A Book Apart.

ISBN:
978-1-937557-00-3
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(5 reviews)

"Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design."

1 edition

Review of 'Designing For Emotion' on 'Storygraph'

Aarron Walter has done a fantastic job of assembling solid examples of designing for emotion. If you're about to start a project and are looking for inspiration, I'd recommend reading (or even rereading) this book. With dozens of examples, you're likely to find something that will get you thinking about how to come at your project from a different angle.

The book is at it's best when discussing the process the team at MailChimp uses. It's also great at going directly to the source for many of the examples. More often than not, Aarron Walter has spoken directly with the people involved to get their thinking on the choices they've made.

If, however, you're looking for a solid grounding in the psychological principles behind Emotional Design, this is probably not the book for you. As with all of the books in the Book Apart series, this provides a quick overview …

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