The Goal

A Business Graphic Novel

Paperback, 143 pages

Published Aug. 8, 2017 by North River Press Publishing Corporation.

ISBN:
978-0-88427-207-6
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4 stars (2 reviews)

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga."

This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals …

9 editions

Review of 'The Goal' on 'Goodreads'

3 stars

I had great expectations on this book, and in the end, I liked it despite it missing some important aspects.

First was that the goal to make money was seen as the only goal thinkable. Making money is a requirement, but great organisations have a purpose higher than that. But I accepted it as framing the learning in this book.

Liked:
Key takeaway is to challenge your assumptions. Look for bottlenecks and optimize for them.
Reduce Lead time increases value.
Do not produce stuff no one wants.

Longed for:
The book would be even greater if coworkers were part of the decision-making and brought their perspectives. In this book, only managers made all decisions, without involving people working in the factory.

If you have an interest in leadership, processes, or factories this book will keep you interested with its story format.