The long tail

WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE

Paperback, 272 pages

English language

Published Dec. 14, 2008 by Hyperion.

ISBN:
978-1-4013-0966-4
Copied ISBN!
OCLC Number:
435548871

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The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

4 editions

reviewed The long tail by Chris Anderson (Professional Development Collection)

Review of 'The long tail' on 'Goodreads'

I've always been interested in how the Internet has changed our lives, and Chris Anderson does an excellent job of explaining how it has enhanced niche marketing enabling us to find those rare items that appeal to a smaller group of people. As a librarian I want to have a better understanding of how we classify things so that others can find them so it's easy for me to see how the long tail applies to my field.

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Subjects

  • Market segmentation
  • Internet marketing
  • Marketing -- Technological innovations

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