The long tail

the revolution changing small markets into big business

Hardcover, 238 pages

English language

Published Dec. 14, 2006 by Hyperion.

ISBN:
978-1-4013-0237-5
Copied ISBN!
OCLC Number:
65187392

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4 stars (20 reviews)

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

4 editions

reviewed The long tail by Chris Anderson (Professional Development Collection)

Review of 'The long tail' on 'Goodreads'

4 stars

I've always been interested in how the Internet has changed our lives, and Chris Anderson does an excellent job of explaining how it has enhanced niche marketing enabling us to find those rare items that appeal to a smaller group of people. As a librarian I want to have a better understanding of how we classify things so that others can find them so it's easy for me to see how the long tail applies to my field.

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Subjects

  • Market segmentation
  • Internet marketing
  • Marketing -- Technological innovations