The Paradox of Choice

Why More Is Less

Paperback, 304 pages

English language

Published Jan. 18, 2005 by Harper Perennial.

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3 stars (4 reviews)

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more.Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented.We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and …

3 editions

Review of 'The Paradox of Choice' on 'GoodReads'

4 stars

Yes, at the beginning of the book Dr. Schwartz comes across as a cranky old man that doesn't understand how to shop for jeans in the 21st century, and who spends too much time thinking about saltine crackers. Sort of an elderly Jerry Seinfeld. But once we get past that, this book is full of compelling insights about why people are so unhappy in the modern world.

The book is written at the level of freshman college textbook, so it is fairly easy to grasp the author's key arguments. I like how each section of the book sets up a key term or concept and then illustrates it with theoretical examples or research results. This can get a bit dry, but nothing is left unclear for the reader.

Fun stuff. You might learn something.

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3 stars
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Subjects

  • Popular psychology
  • Popular Culture - General
  • Psychology
  • Decision Making & Problem Solving
  • General
  • Psychology & Psychiatry / Social Psychology
  • Anthropology - Cultural
  • Social Psychology