Bastian Greshake Tzovaras reviewed The victory lab by Sasha Issenberg
Review of 'The victory lab' on 'Goodreads'
3 stars
tl;dr: use data analytics to be successful. Well, that was unexpected…
English language
Published April 28, 2012 by Crown.
3 stars
(1 review)
"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--
Subjects
- Technological innovations
- POLITICAL SCIENCE / Political Ideologies / Democracy
- Internet in political campaigns
- POLITICAL SCIENCE / Political Process / Elections
- Psychological aspects
- Political campaigns
- PSYCHOLOGY / Movements / Behaviorism
Places
- United States