Bottlemania

How Water Went on Sale And Why We Bought It

Hardcover, 288 pages

English language

Published May 13, 2008 by Bloomsbury USA.

ISBN:
978-1-59691-371-4
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(1 review)

Tap or bottled? This book is an incisive, stylish and habit-changing narrative investigation into the commercialization of our most basic human need: drinking water. Having already surpassed milk and beer, and second now only to soda, bottled water is on the verge of becoming the most popular beverage in the country. The brands have become so ubiquitous that we're hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we're drinking. In this intelligent, accomplished work of narrative journalism, Elizabeth Royte does for water what Michael Pollan did for food: she finds the people, machines, economies, and cultural trends that bring it from distant aquifers to our supermarkets. Along the way, she investigates the questions we must inevitably answer. Who owns …

1 edition

Review of 'Bottlemania' on 'Goodreads'

This book provides an interesting and very detailed look at the bottled water business. It looks at how the business went from a small niche to a big market. It may either make you go buy more bottled water, or really make you stick with the tap water. Because the truth is not as simple as it is usually presented. Tap water is not as bad as people make it sound. . .for the most part. But bottled water is not much better, and at times, is slightly worse, not to mention its environmental impact. This book does try to look at both sides of the issue in a balanced way as the author travels and speaks to many experts from water utility managers to a bottled water snob to corporate representatives of bottled water. If you have no idea where your drinking water comes from, you have to read …

Subjects

  • Environmental Conservation & Protection - General
  • General
  • Industries - General
  • Social Science / General
  • Business & Economics
  • Sociology
  • Bottled water
  • Bottled water industry
  • Social aspects
  • Business/Economics