How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Paperback, 336 pages
English language
Published Oct. 3, 2006 by Portfolio Trade.
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture• The Wall Street Journal and BusinessWeek Bestseller• Finalist for the Goldman Sachs/FT Business Book of the Year AwardWhat does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.But The Search offers much more than the inside story of Google's triumph. It's a big- picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
I have no idea why it took me so long to read this book, but I'm glad I stuck it out. Although I was hoping there would be more insight into how search engines have changed our lives, it was still enjoyable reading about how Google and some of the other search engines were created and developed into the media/technological giants they are today.
