Marsha Woerner reviewed Brandwashed by Martin Lindstrom
Review of 'Brandwashed' on 'Goodreads'
5 stars
What an enlightening book! I had gone in thinking "Yeah, I know that we are all 'brand washed'…", But I hadn't been aware of the extent as pointed out in this book. He used lots of examples and plain speech which could be applicable to many. A lot of his examples were not, specifically, applicable personally, but there was enough broad information that it was really powerful! And some of the information WAS quote applicable personally" (to re-quote myself :-)).
There are hidden tips on things to avoid, and on motivations and expectations for the consumers related to credit cards, advertisements, loyalty programs, etc. It even went into the question of what data mining is done on customers.
It was/is quite eye-opening!
