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Malcolm Gladwell: Blink (Hardcover, 2005, Time-Warner) 4 stars

Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. It presents …

Review of 'Blink' on 'Goodreads'

5 stars

Blink is a fascinating look at "first impressions", the immediate, automatic processing that occurs unconsciously. Amazing things can happen in the first 2 seconds, influencing us in ways we don't know.

A tennis coach realized he can predict when a tennis player will double fault when he sees the them toss the 2nd serve, and he doesn't know how. Customers eating food from certain color packaging will think it tastes fresher. Famous statue critics 'just know' in their gut that a statue is fake, explainable only after months and months of detailed investigation.

Many have criticized this book for being short on theory and long on examples, but I find this to be one of the things that make the book so readable. This book is a collection of well-explained examples. It wouldn't make a good textbook for a course, but it's a great read.