Everything you may have heard about this book is true: this is the most breathtakingly intelligent look at comics there will ever be, and it will give you an alarming number of new insights. McCloud's observations are very often downright trivial – but nobody before him has made them. Quite fittingly, he uses the medium he discusses to illustrate his points, and by giving his explanations in comic form, he can utilise a rich array of rhetorical methods.