I’m not certain I know who this book is for, but it wasn’t for me. There is some analysis at the end, but I would’ve liked a bit more. It often just read like a Wikipedia article about influencers. It was a bit boring at the start, got good around the Vine section, then felt rushed at the end. I dunno, if you’re into mainstream online celebrities this might be interesting to see how they moved from one platform to the other, but I couldn’t imagine caring about these people. Well-researched, though. Just imagining compiling this info makes my head spin.