Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internet—revealing how online influence and the creators who amass it have reshaped our world, online and off.
For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.
By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms’ power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how …
Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internet—revealing how online influence and the creators who amass it have reshaped our world, online and off.
For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.
By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms’ power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It’s the real social history of the internet.
Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century.
Extremely Online is the inside, untold story of what we have done to the internet, and what it has done to us.
Me sorprendió gratamente encontrar un recorrido de lo que fueron las redes sociales en Internet desde una perspectiva diferente.
Lejos de relatar una vez más episodios como Gamergate o los tablones de imágenes, el libro explora la blogósfera desde una perspectiva mucho más cercana a lo popular de la época. El auge de influencers y la consolidación del fenómeno, o los derroteros de redes sociales hoy transformadas u olvidadas son elementos que este libro desarrolla muy bien.
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To err is human. To forfeit the battle for the shortform creative video market to TikTok is Vine.
5 stars
A fast (but, at times, suprisingly in-depth) survey of the rise of user-generated content in the age of social marketing, "Creators", and influencers.
@taylorlorenz@mastodon.social shines a light on some familiar faces but also gives a voice and shows the work done by a lot of folks forgotten or ignored by the current narratives around the landscape of attention-seeking platforms, products, and people.
What ultimately sets this book apart from so many others that have also focused on the companies and products that shape our world today is that Lorenz examines the people behind the content, not the technology.
I’m not certain I know who this book is for, but it wasn’t for me. There is some analysis at the end, but I would’ve liked a bit more. It often just read like a Wikipedia article about influencers. It was a bit boring at the start, got good around the Vine section, then felt rushed at the end. I dunno, if you’re into mainstream online celebrities this might be interesting to see how they moved from one platform to the other, but I couldn’t imagine caring about these people. Well-researched, though. Just imagining compiling this info makes my head spin.
