“If things feel” like this or that: these feelings too are linked to periodization, because our feelings are not just biological, but also social and cultural and therefore historical. Raymond Williams called this cultural shaping a “structure of feeling,” and this is a very useful concept for trying to comprehend differences in cultures through time. Of course as mammals we feel emotions that are basic and constant: fear, anger, hope, love. But we comprehend these biological emotions by way of language, thereby organizing them into systems of emotions that are different in different cultures and over time. Thus for instance, famously, romantic love means different things in different cultures at different times; consider ancient Greece, China, medieval Europe, anywhere.