Colonialism is justified as necessary not only to increase human happiness but to teach the natives how to be happy. They must learn “good habits” by un- learning what is custom or customary. The general end of happiness translates into the particular end of the individual: the creation of “individuals” becomes the purpose of colonial education or training. To become happy in these terms requires the individual be liberated from custom, to become an end-in-itself. (...) To turn others into individuals is to turn them around, by turning them toward the norms, values and practices of the colonizer.

— The Promise of Happiness by Sara Ahmed (Page 128)