A must-read. Update 1984 with Evgeny Morozov and you've got this at turns terrifying and hilarious not-so-fi sci-fi thriller by Eggers. It will make you reflect not only on the vulnerabilities and downsides of a "transparent" society, but on the unappealing neediness and controlling tendencies of a system that requires not only that you do what it says, but also that you "like" it.
Bonus points for so effectively mocking start-up culture and techno-solutionism.