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Malcolm Gladwell: The Tipping Point (Paperback, 2002, Back Bay Books)

Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until …

Review of 'The tipping point' on 'Goodreads'

there were only a couple interesting points. mostly it felt like "wow! look at this very popular thing! before it happened, this other thing happened. there might be a cause and effect there!"