GenericMoniker reviewed The Tipping Point by Malcolm Gladwell
Mixed
3 stars
This book has been on my shelf for years. I think the author is coming out with a new version soon so I thought I'd finally read the original. The thesis is that epidemics (mostly social ones) are triggered by small groups of people or small changes in approach. There were definitely interesting parts and examples, but some things have been supposedly debunked. I've come across the "broken windows" idea in other contexts and so looked briefly into detractors of that. They give unsatisfactory comments like, "We don't know why crime rates went down, but it sure wasn't because of what Gladwell said!" The book seems like it would appeal more to sales and marketing types who can fantasize about finding the tiny tipping point that will make their products suddenly successful.
