The Tipping Point

How Little Things Can Make a Big Difference

Hardcover, 288 pages

English language

Published Feb. 4, 2000 by Little, Brown and Company.

ISBN:
978-0-316-31696-5
Copied ISBN!
OCLC Number:
42397965

View on OpenLibrary

4 stars (145 reviews)

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

16 editions

Review of 'The tipping point' on 'Goodreads'

4 stars

This is a book about how little things can make a huge difference, if the right people are involved. For instance did you know on that night Paul Revere made his midnight ride that there was a second rider? The reason everyone remembers Paul Revere is because he was successful, and he was successful because he was an extraordinary connector of people. He knew everyone, and on that night, he knew who to tell to get the militias mobilized.

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Subjects

  • Advertising
  • Business strategy
  • Social Psychology
  • Context effects (Psychology)
  • Psychology
  • Sociology
  • Advertising & Promotion
  • Marketing - General
  • Psychology & Psychiatry / Social Psychology
  • Contagion (Social psychology)
  • Sociology - General
  • Causation