I'm interested in learning about unconscious bias in myself and others, and this book zeroes right in on that with well-presented research and personal anecdotes, highlighting some of the benefits and challenges inherent in the subject. I'm always surprised that while I have a strong curiosity driving me, my mind is surprisingly resistant to actually learning about its biases. It helps a lot if the presentation is very clear, as simple as possible, and memorable. This book does that job well.