User Profile

Hans Gerwitz

gerwitz@bookwyrm.social

Joined 2 years, 8 months ago

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Hans Gerwitz's books

Currently Reading

Byron Sharp: How Brands Grow (2010)

Review of 'How Brands Grow' on 'Goodreads'

Good food for thought for marketers, but steeped in pseudoscience and pop psychology. It's especially egregious how Sharp cherry-picks examples to make his point that availability is The Important Thing and quietly generalizes from FMCG to, well, everything.

Recommended reading for MBAs to broaden perspective, but please try to ignore Sharp's conviction that his perspective replaces everything that's known about marketing.

Jean Baudrillard: Screened out (2002, Verso)

Review of 'Screened out' on 'Goodreads'

Meh. Baudrillard is smart, but these essays are entirely too long-winded. They follow a template of wry comment about contemporary (mid-1990s) society, then a metaphor (very often involving HIV), then belaboring the metaphor.

I don't regret reading it (and found myself highlighting many quotable passages), but cannot recommend it, either.