logan williams quoted Either/or by Elif Batuman
By a similar operation, the write-up of Wholesome Fresh moved me almost to tears.
Supposedly open 24 hours, Wholesome Fresh offers pretty much everything your heart desires. Hearty sandwiches. Hot dishes. Sushi. Chocolate Sauce. Paprika. Napkins.
There it was, finally on display: the gap between the idea that Wholesome Fresh promulgated about itself, in a naïve or sinister way, and what it felt like to actually be there. What a relief to see it articulated!
— Either/or by Elif Batuman (Page 276)