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Stephen M. Wunker: Jobs to be done (2017, AMACOM, American Management Assocation)

Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an …

Review of 'Jobs to be done' on 'Goodreads'

I associate jobs in this book to user stories. This book gives a slightly different perspective and a thought through methodology to pick improvements for a product or organization.