Excellent book. Great addition to the psychology/how people think collection.

About the Author. This is now the second book of Grant's I've read (the first being Give and Take) and I find myself very much enjoying his style. It's academic (research based) and yet also incredibly interesting and engaging. He first begins with a story, an example of the point he is try to prove. Then, after illustrating the example, he progresses to the theory and guides the reader through the current research. (The footnotes are hilarious too!)