José María (Chema) Mateos reviewed Hooked by Nir Eyal
Based on years of research, consulting, and practical experience, Hooked:
- Shows how to create user …
Review of 'Hooked' on 'Goodreads'
1 star
Horrible, horrible shit.
Badly written, dumbed-down bullshit for MBA / Marketing minor dropouts. As I was reading it I couldn't help think that the author must surely have given a TED talk (checks: indeed).
Avoid this.