Hooked

How to Build Habit-Forming Products

242 pages

English language

Published Feb. 26, 2014

ISBN:
978-1-59184-778-6
Copied ISBN!
OCLC Number:
881418283

View on OpenLibrary

(21 reviews)

Based on years of research, consulting, and practical experience, Hooked:

  • Shows how to create user habits that stick
  • Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App
  • Explains how products influence our behaviour

4 editions

Only interesting if you built the next Facebook

  • It's about how to build similar products like Facebook, Google or Twitter which create user habits
  • Hard to follow
  • I felt like I already know most of it
  • Maybe interesting after building a solid user base and reviewing it

Review of 'Hooked' on 'Goodreads'

stating the obvious, very little practical aspects.
I am not sure why is everyone hyped by this book, it is a blogpost based on well-known examples like... Instagram notifications and other stuff.
There is next to no useful information.

fluff

This book had maybe 1 page of content and the rest was just pop social science and hand-wavey examples that don't hold up well under examination.

For a book that is all about examining how systems shape end users' behavior, it shows a stark inability to consider how systems shape companies' behavior, and the nod to ethics boils down to asking individuals to just try and be ethical, through willpower and gut feeling.

Review of 'Hooked' on 'Goodreads'

No rating

"من خلاصه کتاب رو توی بلینکیست گوش دادم"
کتاب روی موضوع جالبی صحبت کرده بود منتها اگر اشتراکاتش رو با کتاب قدرت عادت حذف کنیم، به نظرم خیلی موضوع بیشتری نداشت،شاید در حد یک بلاگ پست ۳ یا ۴ قسمتی بیشار حرف داشته باشه.
در مجموع من تعریف کتاب رو زیاد شنیده بودم، ولی اون میزانی که دیگران پیشنهاد داده بودن به نظرم جالب نبود، مگه اینکه یک نفر هیچی در مورد عادت ندونه در اون صورت این کتاب خیلی براش جذاب خواهد بود.

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Subjects

  • Consumer behavior
  • New products
  • Consumers' preferences