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David Sax: The tastemakers (2014)

A food and business writer examines the world of food trends, revealing where they originate …

Review of 'The tastemakers' on 'Goodreads'

I found this a shallow but enjoyable exploration of the trendy foods of the last few decades and who the major movers and shakers in those food fields were. Sax doesn't particularly get into the whys of particular trends, so I think there's more depth that could have been there, but it was fun enough.