The tastemakers

why we're crazy for cupcakes but fed up with fondue : (plus baconomics, superfoods, and other secrets from the world of food trends)

318 pages

English language

Published 2014

ISBN:
978-1-61039-315-7
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OCLC Number:
864789740

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(1 review)

A food and business writer examines the world of food trends, revealing where they originate and where they end and who influences them, from food company test labs and trendy food trucks to what characters are eating on our television shows.

2 editions

Review of 'The tastemakers' on 'Goodreads'

I found this a shallow but enjoyable exploration of the trendy foods of the last few decades and who the major movers and shakers in those food fields were. Sax doesn't particularly get into the whys of particular trends, so I think there's more depth that could have been there, but it was fun enough.

Subjects

  • Food habits
  • Food industry and trade
  • Food preferences

Places

  • United States