Damn, mate. I wish I would be able to rate this book 3.5/5, but unfortunately I can not, so here I am, giving four stars to this.

Easy to read. Giving the motivational feeling at the end of the day and probably the courage for many people. I guess it achieves what it wants. It was never meant to be a manual on how to start a business or an NGO, but rather just a book from which one could get some inspiration during a cigarette break. Funny enough, even the author says at the end to do whatever we would like with this book and never listen to any piece of advice.

This should be taken for what it exactly is. If you are looking for more clear ways of improving you start-ups' finances, I guess, mate, you are in the wrong. Or maybe not, maybe this book could help you open your eyes and take some risk after you were busy sticking to the conformist rules that an old-tailored business school has given you. If you are looking for some ways of optimising your business that you could apply straight-forward, maybe it is not for you. Or maybe it is, fella, as it might give you the courage needed to step out of the comfort-zone and try to do things differently.

Amazing or not, those guys have created a crafting beer brand based on a revolutionary rhetoric, doing something that was not advised by anyone. They did it their own way, putting a tank in front of the Government, putting the fans to create their own beers and the list can go on...

Maybe if you are looking for something very specific in business, maybe you should give at first this book a try, in order to give you a foundation stone of what risks mean and how to better use what is around you. Fuck conformism, in a nutshell, do your own stuff and live up to it.

Enjoy it!