"A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. Business For Punks is the book that will dare you to …
"A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. Business For Punks is the book that will dare you to start a revolution (with your business, that is) and then tell you exactly how to do it. With plenty of examples from the the true and outrageous history of BrewDog, Watt shares lessons in: Finance: BrewDog used crowdfunding in a way that had never been done before, creating a network of Equity Punks who each own a part of the company and reap unique benefits like lifetime discounts, birthday beers, and a say in how BrewDog is run. Marketing: To draw attention to the Equity Punks plan, BrewDog parked a 1940s tank plastered in BrewDog logos in front of the Bank of England and the London Stock Exchange so that everyone would know they were not going to play by the rules. Sales: BrewDog decided early on that the best sales team was no sales team at all. Instead, they lived by the rule that everything that they did was sales, so they spent all of their time and energy on getting their product and service right, and then let it sell itself. Build your business by breaking all the rules. Business For Punks will tell you how"--
"A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. "--
I could stop at the fact that they think Break Point is a bad movie ... But that would mean the rest of the book is good, when it isn't.
It's full of self-congratulations, and treating everyone who isn't BrewDog as clowns. There's also a lot of contradictions across the book. For example, don't build a business model. However, you should build a "cash-flow model" which look very much like the same thing.
Finally, the tone is so wrong. This could be a new version of the bro code. It's even disrespectful in some areas. For example, you hired a dwarf to protect for you (he even got arrested). The least thing to do would be to name that person, not to mention him as "the dwarf".
Damn, mate. I wish I would be able to rate this book 3.5/5, but unfortunately I can not, so here I am, giving four stars to this.
Easy to read. Giving the motivational feeling at the end of the day and probably the courage for many people. I guess it achieves what it wants. It was never meant to be a manual on how to start a business or an NGO, but rather just a book from which one could get some inspiration during a cigarette break. Funny enough, even the author says at the end to do whatever we would like with this book and never listen to any piece of advice.
This should be taken for what it exactly is. If you are looking for more clear ways of improving you start-ups' finances, I guess, mate, you are in the wrong. Or maybe not, maybe this book could …
Damn, mate. I wish I would be able to rate this book 3.5/5, but unfortunately I can not, so here I am, giving four stars to this.
Easy to read. Giving the motivational feeling at the end of the day and probably the courage for many people. I guess it achieves what it wants. It was never meant to be a manual on how to start a business or an NGO, but rather just a book from which one could get some inspiration during a cigarette break. Funny enough, even the author says at the end to do whatever we would like with this book and never listen to any piece of advice.
This should be taken for what it exactly is. If you are looking for more clear ways of improving you start-ups' finances, I guess, mate, you are in the wrong. Or maybe not, maybe this book could help you open your eyes and take some risk after you were busy sticking to the conformist rules that an old-tailored business school has given you. If you are looking for some ways of optimising your business that you could apply straight-forward, maybe it is not for you. Or maybe it is, fella, as it might give you the courage needed to step out of the comfort-zone and try to do things differently.
Amazing or not, those guys have created a crafting beer brand based on a revolutionary rhetoric, doing something that was not advised by anyone. They did it their own way, putting a tank in front of the Government, putting the fans to create their own beers and the list can go on...
Maybe if you are looking for something very specific in business, maybe you should give at first this book a try, in order to give you a foundation stone of what risks mean and how to better use what is around you. Fuck conformism, in a nutshell, do your own stuff and live up to it.
