Behind the scenes into the morally depraved companies and individuals that create and control mass media.

Along with his personal Cambridge Analytica, Brexit, and and U.S. election timelines, the author gives excellent insight into public manipulation and data abuse. Given his unique experience with research and analytics, his personal takes on news outlets, recent political phenomenons, sub-cultures, and voter identities is fascinating. Mindfuck perfectly describes how it feels to read the book, trying to connect the author's web of experiences, and basically how these companies prefer the public to be.

The book has a couple lulls in the story and pacing. The author’s integrity could be questioned in certain regards. But what's written here, combined with the evidence provided publicly to back it up (something that’s missing from related books), makes it well worth the read. In fact it feels like some of the only honest takes you'll get on the subject.