Mindf*ck: Cambridge Analytica and the Plot to Break America

Published Dec. 4, 2019 by Random House.

ISBN:
978-1-9848-5463-6
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4 stars (16 reviews)

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Review of 'Mindf*ck: Cambridge Analytica and the Plot to Break America' on 'LibraryThing'

No rating

Fascinating and compelling narrative about a data scientist/political worker who was one of the brains behind Cambridge Analytica and its data-sweeping efforts to map and influence every American and British voter using Facebook data, psychological tests posing as games, and other off-the-shelf data. Especially interesting is the way CA was set up through shell companies as a quasi-legal US version of its parent company, SCL, so it could legally influence US elections. Bannon is a major player as are the Mercers and a Russian oil company - and it's all very alarming. I thought the author did an excellent job of explaining both the technical and political aspects of the company. The CEO, Alexander Nix, is quite a character - one the author obviously found a loathsome combination of talented salesmanship, ostentation, and ineptitude. Though he addresses how he got swept into working against democracy (the intellectual challenge was exciting, …

Review of 'Mindf*ck: Cambridge Analytica and the Plot to Break America' on 'Goodreads'

4 stars

Behind the scenes into the morally depraved companies and individuals that create and control mass media.

Along with his personal Cambridge Analytica, Brexit, and and U.S. election timelines, the author gives excellent insight into public manipulation and data abuse. Given his unique experience with research and analytics, his personal takes on news outlets, recent political phenomenons, sub-cultures, and voter identities is fascinating. Mindfuck perfectly describes how it feels to read the book, trying to connect the author's web of experiences, and basically how these companies prefer the public to be.

The book has a couple lulls in the story and pacing. The author’s integrity could be questioned in certain regards. But what's written here, combined with the evidence provided publicly to back it up (something that’s missing from related books), makes it well worth the read. In fact it feels like some of the only honest takes you'll get on …

Review of 'Mindf*ck: Cambridge Analytica and the Plot to Break America' on 'Goodreads'

5 stars

This is a powerful book that I encourage anyone and everyone to read. It’s time to re-consider the need to contribute to unscrupulous platforms such as Facebook (and all of its other social media assets). There are real-world implications of belonging to these walled-gardens for the benefit of unseen corporations and other agencies, and to the detriment of society.

Five stars.

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