@tivasyk Is it from the 50's? Or perhaps the title refers to the author?
@jonn yeah, the title made me seriously consider not buying this one; luckily i peeked inside and the book seems actually not that bad, if a bit too «chatty», but it was a fashion two or three decades ago as far as i remember.
also, it's not exactly the title, more the name of the series, so i choose to read the title as simply «writing well» ;-)