"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has …
Surveillance capitalism is not technology; it is a logic that imbues technology and commands it into action. Surveillance capitalism is a market form that is unimaginable outside the digital milieu, but it is not the same as the “digital”.
— The Age of Surveillance Capitalism by Shoshana Zuboff (Page 15)
Echoes of Heidegger’s perspective, shared in The question concerning technology: mastering technology does not mean grasping its essence.