You've seen it all before. A malicious online rumor costs a company millions. A political …
It’s why I can safely say that all the infamous American Apparel controversies were made up. Either I made them up or bloggers did. To the public, this process was all invisible. Only as an insider was I able to know that bloggers were seeing that which was not there. They had been so trained to find “big stories” that they hardly knew the difference between real and made up.
— Trust Me, I'm Lying by Ryan Holiday (Page 143)
This comment also feels really self-serving, as if it's trying to get someone to view American Apparel with positive emotions. I feel like there are a lot of infamous American Apparel controversies that were true and he didn't fake; I think there are probably many that were literally fed to 'news bloggers' by people at the company.
This requires me to believe that this is a severely ethical company despite the entirely unethical news campaigns they supposedly created with their resident media manipulator. I find it hilarious that someone would think we should believe this statement wholesale.